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Essayedge

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Essay

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Online Essay Writers

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Environment and Sustainability - Free Essay Example

If a person throws away a plastic bag every day on average and a plastic bag contaminates 0.06 square meters of land, a city with a population of 1 million will lose 1 million plastic bags per day. That caused about 60,000 square meters of land pollution every day. Also, plastics pollute the environment. People should reduce their use of plastics. Nowadays, most people are concerned about and discuss the impact of plastics on the environment. The United States makes a lot of plastic bags every year. While people use plastics bags, plastic bags have become environmentally damaging because of excessive use and constant waste. Ultra-thin plastic bags are easily damaged, so after they are damaged, people discard them at will, so they become environmentally hazardous materials, so the worlds garbage is growing more and more every day. The first reason is that plastics are the main pollution on earth. The second reason is that plastics are difficult to degrade so they will be kept for a long time. The last reason is that plastics are harmful to the human body. People should reduce their use of plastics because plastics are the main pollution to earth, difficult to break down and plastics are harmful to the human body. Plastics are the main pollution on earth. Plastic pollution of the worlds oceans is posing a growing challenge not only for wildlife, scientists, and environmentalists but also for nations and international bodies such as the United Nations. (Special Feature. It Is Time to Save Our Oceans.)Plastics has two main hazards to the environment, namely visual pollution and potential hazards. Visual pollution is when there is a lot of rubbish in the city and the rubbish affects the beauty of the whole city. These wastes appear in every corner of the city, such as public areas, greening, and residential areas, and the overall beauty of the city is greatly affected. These plastics are thrown on the ground or they are blown into the sky or trees. Whats more, they get into the water, the sea and the lake. These plastics not only pollute the environment but also spread diseases to human beings. These plastics not only cause visual pollution but also cause environmental pollution. There are many c omponents in plastic, they wont be broken down easily, and they will be left everywhere for a long time, so if plastic cant be recycled, they will become useless waste and stay in nature and they will accumulate more and more. These plastics can have adverse effects on the agricultural industry because they stay in the ground for a long time, and the ingredients in the plastics are very bad for the growth of agricultural products and they also prevent plants from absorbing water. Plastic also circulates in rivers and lakes, and they clog and block the input of DAMS, so it doesnt work well, resulting in huge economic and technological losses. Potential impacts include those that affect marine organisms, habitats, ecosystems, and perhaps even biogeochemical cycling, as well as those that affect human activities, economics, and human health. (Gregory, Murray R., and Anthony L. Andrady. Plastics in the Marine Environment.)This condition is common in zoos and we can find it in the ocean. Waste plastic bags take up a large piece of land, because people cant burn them, all they can only be buried in the ground and occupied the land for a long time cant restore, it will affect people to make effective use of the land, and then we would not have enough food supply or the supply of pure water, so it will affect the basic survival of human beings. Not only is our generation affected by plastic, but it will directly affect our next generation because they will not have a good living environment and it will directly affect their food, water, and breathing conditions. People also need to sort plastic and other kinds of garbage in the garbage heap, because plastic needs to be separated separately, so it increases the cost of disposing of garbage. The contaminated waste plastics cannot be guaranteed quality and their utilization value is very low. Many discarded plastic products can be seen in a large number of public places. Plastic bags are made by people, but the lack of materials comes from nature, so people to some extent use the materials of nature to destroy nature and the environment. The pollution is harmful to human beings in the end. These plastic products are buried underground. It cant be destroyed in 100-500 years. If you burn the white garbage with fire, it will produce poison gas. It will cause inconvenience to our life. Throw it into the sea. I dont know how much small fish to die. Our common white trash is plastic bags, foam and some waste made of plastic. If the buried plastic is underground, it will rot in about 200 years. They are not healthy for soil, it makes Plastics are very long-lived pro ducts that could potentially have service over decades, and yet our main use of these lightweight, inexpensive materials are as single-use items that will go to the garbage dump within a year, where theyll persist for centuries, Richard Thompson, lead editor of the report, said in an interview. ( Douglas Fischer. The Environmental Toll of Plastics. 20 Dec. 2017). As the report, they are really a lot of plastics pollution to the environment. If tied together, all these plastic bags could be wrapped around the world seven times every hour. (UN says world choking on plastic as environmental crisis grows June 5, 2018). People use plastic every day and the amount of plastic is increasing every day by 2010, the number of plastic bags is more than 300 million tons. In an article on the environment and sustainable development, the author calls for people attitudes towards the use of plastic bags and how people should use them. (Plastics, the environment, and human health: current consensus and future trends Philos Trans R Soc Lond B Biol Sci. 2009 Jul 27;). Even though people are already remediating plastics, plastics are still a lot and they are anywhere, people cannot break them down, so the best way is to stop using plastics. Plastic bags are difficult to decompose and they are also difficult to be treated by people, so people have to bury the plastic in the ground or burn it. If they are burned, it will produce poisonous gases, and these gases will not only affect the air but also cause a lot of acid rain to fall on the places where people live. The most important ones are the Burning plastics produces dioxins. Dioxin is a carcinogen, which has been tested in the laboratory. When people deeply smell too much Dioxin, it can have a deadly effect on their bodies. They will not disappear immediately, and they will be kept in the ground for more than 100 years. Even after 100, they also cant fully biodegradable, because plastic is human after processing, they are not fully absorbed and fusion with nature, so the plastic caused a great impact on the environment. The plastic will also change the PH of the resulting in land crops on the land survival rate is low. When they remain in the water, any creature that ingests them dies. For protection environment, people can use recyclable materials instead of plastic bags. For example, we can take bags or cloth materials to go shopping in supermarkets. Also, we have to educate their children about the environmental impact on plastic bags. Plastic bags are non-recyclable things that can be found anywhere in the city, which can affect the beauty of the city, but the more serious problem is that they can last a long time because the material in the plastic is difficult to degrade so plastics will be more and more. Finally, plastic bags will affect the environment more. The time required for the degradation of various plastics waste is different, due to the different materials used to make plastic products. There is no statistical data for this specific data, which is many decades or even hundreds of years, short years, or less than one year. It takes about 200 years for the plastic bag to be buried in the ground to rot and seriously pollute the so il. If people want to degrade useless plastics, they have to put them in a large open space, but after degrading, the open space will be destroyed and difficult to recover. The open space will not grow plants for years, but if they do not degrade and put them in one place, they will not be completely degraded by themselves in 1000 years. Plastics are harmful to the human body. The presence of hormone-like chemicals in plastics has the potential to cause cell and tissue variability in critical stages of human development, the fetal stage and at birth. Scientists have observed experimentally significant changes in some organs, especially the sex organs, including changes in the breast and prostate, and this change is irreversible. In recent years there have been several epidemiological studies and controlled animal experiments performed concerning the health effects of plastic components such as BPA and DEHP. Associations were found between exposure to these compounds and destructive effects on health and reproduction, such as early sexual maturation, decreased male fertility, aggressive behavior, and others. (North, Emily J., and Rolf U. Halden. Plastics and Environmental Health: the Road Ahead.) A large amount of exposure has the potential to increase the risk of cancer, especially in the case of embryos or early ch ildhood. If people want to burn useless plastic bags, it will cause a lot of harmful gases and those gases will pollute the environment. Evaporation residue index can reflect the plastic food bags and disposable lunch box in use processing vinegar, wine, oil and other liquid precipitation of heavy metals, how much residue, and residue and heavy metals will have a negative impact on human health, especially the health effects on a long-term children and adolescents will be greater.When people put hot food in plastics, these high-temperature foods can change the chemical composition of plastic bags, which can endanger peoples health over time. This plastic bag contains a lot of polyvinyl chlorides. Polyvinyl chloride is a toxic chemical raw material. When it encounters acidic and oily substances, toxic components are easily released. When peoples hot food comes into contact with plastic, plastic will produce a kind of poisonous composition, which will affect peoples health. Of course, some people believe that people should not reduce their use of plastics because there are two reasons. First of all, one of the biggest benefits of plastic is plastics are really convenient. Plastic is very convenient to be reflected in several aspects: it Is light and easy to carry, it is very cheap, it is very durable, and it is tough. The second and the most important reason people like to use plastics is the composition of the plastic is particularly flexible and there is much evidence to support this reason. Plastic is odorless. Plastic chemical stability: plastic has excellent chemical stability, and acid, shout, salt, solvent, steam, waste gas, etc. can not afford chemical, suitable for all kinds of work, agriculture For various, plastic film has been widely used as a packaging bag for various foods and medicines. Polyvinyl chloride film has been widely used as a packaging container for fertilizers. Stic Electrical insulation: Another characteristic of plastics is t hat they are superior in electrical insulation and are indispensable materials for electrical and electronics industries. Some plastics also have good high-frequency resistance and can be applied to radio communication, television, radar, and other equipment. The bakelite and jadeite plastics commonly found in household plastics are mostly used for electrical appliances, such as our common electric light plugs, switches, and handles for hair dryers and electric rolling knives. In addition to the above-mentioned main characteristics, plastics also have Good sound insulation and heat, good air tightness, low water absorption, easy molding, and low price. Take the molding in a simple way, produce a pair of plastic sandals, from feeding to molding and demoulding, usually only a few seconds to a few Minutes, you can mold once, after a little surface modification, it becomes a finished product. To make a pair of the same leather sandals, it takes dozens of procedures, a period or even day s to work. Their argument is understandable and true in some cases and they are really convenient and plastic is particularly flexible sometimes; However, people dont have the awareness to recycle them, which leads to mass The fact of people using plastic cannot be changed, but we should think that how we should use it that makes peoples life convenient and at same time, they will not break environment. For protection environment, people can use recyclable materials instead of plastic bags. For example, we can take recycle materials bags to go shopping in supermarkets. Also, we have to educate their children about the environmental impact on plastic bags. When people go to a restaurant, they should not use plastic tableware, because they can use recycled tableware completely, so the restaurant needs to clean up their recycled tableware properly. People can also bring their own steel lunch boxes or glass lunch boxes in the restaurant and at home. This disposable tableware is not only not environmentally friendly, but also harmful to human health. When people go to a store, they should always carry reusable bags, such as nylon bags, or bamboo bags, so they wont have a big impact on the environment, so they dont have to use plastic anymore. When people need to use plastic bags, they should use plastic bags as little as possible, if people need to use plastic bags in the supermarket, th ey should recycle the used plastic bags, then they can wash the used plastic bags before they use them. Used plastic bags should not only be used as garbage bags because when they are used as garbage bags, but they can also only be burned and buried. People should use environmentally friendly materials as bags, such as nylon bags, non-woven bags or cotton bags. These materials can be recycled because they can be cleaned with water when they are dirty. These bags are not only environmentally friendly, but they are also beautiful, durable and breathable. Bamboo baskets can be used when people buy food because they are strong and durable. Although the environmental protection concept of urban residents has improved from the previous years, they have begun to pay attention to environmental issues, but they have not yet implemented their own actions. They have abandoned waste and dumped them. The practice of messing up waste plastic packaging can be seen everywhere. Most of the reports o f white pollution focus on technologies such as paper substitution and the use of biodegradable plastics. Producers of plastic must also fulfill the obligation of protecting the environment, they should have enough high technology to recycle plastic bags as much as possible, instead of just producing plastic bags. nor the external pressure to recycle, utilize and dispose of used plastic packaging. Whether people buy food in the vegetable market, buy food in the supermarket, or pack food home, plastic bags will appear in our eyes at a large frequency, which is also a big increase in the use of plastic bags. In fact, people can carry a basket or a reusable shopping bag with people when people go shopping, reducing the use of plastic bags. If people buy too much, they can use a reusable carton instead of a plastic bag to reduce its use. people should use less plastic bags, achieve the purpose of protecting the environment. They should have enough awareness of recycling plastic bags. When you buy clothes, you dont have to have plastic bags. There are also plastic bags for express delivery. T here are also plastic bags for take-out. These plastic bags are really reusable. Plastic bags for clothes and the like can be used to classify them into beautiful and suitable for garbage. The plastic bags for express delivery and take-out can temporarily serve as garbage bags in the room. The plastic bags when buying vegetables can be temporarily used as garbage bags before and after cooking in the kitchen. , and many more. People should recycle plastic bags to increase the utilization rate of plastic bags that have been produced, while plastic manufacturers should reduce the productivity of plastic and increase the recycling productivity of plastic. In this way, peoples living environment will become better and better.

Interview Between The Actress Meg Ryan And The Talk Show Host

The aim of this essay is to firstly provide a report of the media clip that shows an interview between the actress Meg Ryan and the talk show host, Michael Parkinson and examine the communication strategies employed during the course of the interview and scrutinize their effectiveness. The essay will then explore alternative strategies that could have been utilised and the likely benefits that these could have provided. Finally, the essay will discuss the importance of utilising the correct communication skills when interacting with service users or their carers’ and also, colleagues in order to create and maintain effective therapeutic relationships. The media clip of the journalist Michael Parkinson interviewing the actress Meg Ryan is a clear demonstration of a variety of communication strategies being employed by parties who are not familiar with one another. In many ways, this mimics the therapeutic conversations that occur between health professionals and patients when they begin working with one another. In these situations, the interviewer must use a range of questioning techniques to encourage the interviewee to provide information. For this to be successful, the participants in the conversation must usually feel comfortable and at ease. Watching the media clip, it is evident that this was not the case as the interviewee appeared very uncomfortable after only one or two questions. Meg Ryan began paraphrasing the safe ideas repeatedly and began answering withShow MoreRelatedCommunication Strategies And The Importance Of Effective Communication1632 Words   |  7 Pagesof this essay is to describe the communication strategies that are employed during a section of an interview between the actress Meg Ryan and the talk show host Michael Parkinson. Firstly, the essay will identify the strategies used and analyse their effectiveness before considering what other strategies could have been employed which would have been conductive to a more thorough and pleasant interview experience for both parties. Finally, the essay will discuss the importance of communication skillsRead MoreInnovators Dna84615 Words   |  339 PagesAdministration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation. â€Å"Businesses worldwide have been guided and in uenced by e Innovator’s Dilemma and e Innovator’s Solution. Now e Innovator’s DNA shows where it all starts. is book gives you the fundamental building blocks for becoming more innovative and changing the world. One of the most important books to come out this year, and one that will remain pivotal reading for years to come.† Chairman

Rhetorical Devices On The Hands Of An Angry God - 1093 Words

In everyday life we apply rhetorical devices for many situations. We apply them most when trying to persuade others, such as advertisement on the television. Rhetorical devices have been used for a really long time. In fact, the Puritans in 1741 were persuaded through rhetorical devices. They were always told about the effects of sinning and were told what would happen after their life was over. Rhetorical devices helped persuade the Puritans into believing that all of the things mentioned to them were true. Around that time, a pastor—Jonathan Edwards—gave a sermon about what would happen if they did not covert into a child of God. In â€Å"Sinners in the Hands of an Angry God† Edwards applies the rhetorical devices such as: ethos, pathos and logos to persuade his audience to be converted or born again as a child of Christ. The rhetorical device ethos refers to the audience’s ethics. According to the Using the Persuasive Appeals article ethos, â€Å"appea ls to the audience’s trust by establishing his credibility or trustworthiness as a writer or speaker† (13). Edwards utilizes ethos throughout his whole sermon. The first way he applies ethos is by putting himself in his audience’s position. For example, â€Å"we find it easy to thread on and crush a worm that we see crawling on the earth†¦thus easy is it for God when he pleases to cast his enemies down to hell†¦Ã¢â‚¬  (Edwards 40). This allows Edwards to reassure his audience. This reveals to his audience that he understands that it is notShow MoreRelatedRhetorical Analysis Of Sinners In The Hands Of An Angry God1219 Words   |  5 Pagesâ€Å"Sinners† Rhetorical Analysis Imagine you are a Puritan, it is the Great Awakening, and one of the most well-known preachers of the time is telling you that there is a good chance you are going to hell. Without some serious skills in persuasion, this statement wouldn’t mean anything. Jonathan Edwards Sinners in the Hands of an Angry God speech was extremely effective in persuading the Puritans to take their religious beliefs more seriously due to his use of many rhetorical devices such as: figuresRead MoreSinners in the Hands of an Angry God Essay972 Words   |  4 PagesOutline 1. Introduction a. Hook - â€Å"Unconverted men walk over the pit of hell on a rotten covering.† ( A quote from Jonathan Edwards’ â€Å"Sinners in the Hands of an Angry God†) b. Thesis – Jonathan Edwards’s sermon portrayed Puritans as sinners of their religion through the use of rhetorical strategies such as ethos, pathos, and logos. 2. Body Points c. Body 1 i. Topic Sentence - Ethos is referred to as the trustworthiness or credibility of the speaker and theirRead More Use of Rhetoric in Jonathan Edwards Sinners in the Hands of an Angry God570 Words   |  3 PagesOn July 8th 1741, Jonathan Edwards preached the sermon â€Å"Sinners in the Hands of an Angry God† in Enfield, Connecticut. Edwards states to his listeners that God does not lack in power, and that people have yet not fallen to destruction because his mercy. God is so forgiving that he gives his people an opportunity to repent and change their ways before it was too late. Edwards urges that the possibility of damnation is immanent. Also that it urgently requires the considerations of the sinner beforeRead MoreSinners in the Hands of an Angry God by Jonathan Edwards Essay647 Words   |  3 PagesSinners in the Hands of an Angry God by Jonathan Edwards Jonathan Edwards grew up in an atmosphere of strict puritan discipline. He became a very religious and devout believer at an early age, and excelled in academics, entering Yale University at the age of thirteen. Many years later he became the pastor of a church that grew with his teachings. His lifestyle reflected his teachings and was a well respected man. His sermons spoke directly at many people and he impactedRead MoreShort Poem The Tyger Essay642 Words   |  3 Pagesâ€Å"The Tyger† is one of the most famous works by William Blake. It is a great poem, which clearly shows the reader the way in which poetic devices and sound and rhythm affect the meaning of a poem. William Blake questions the nature of God, and faith. He asks two important rhetorical questions in the poem. Does God create both good and evil? If so what right does God have to do this? The poem is a cycle of questioning the creator of the tyger, discussing how it could have been created, and back to questioningRead MoreThe Hands Of An Angry God By Jonathan Edwards707 Words   |  3 Pages For the sinners who fail to cleanse their loathsome, tainted souls, angering the omnipotent God whose hostility is presented in an infinite wrath, only a painful, torturing hell is held in their destinies. This terrifying, ominous threat, presented in â€Å"Sinners in the Hands of an Angry God† by Jonathan Edward s, amplifies the power of God, and renders a profound hatred toward impure sinners. Accordingly, through his usage of the powerful rhetoric exposed by allusion, imagery, and metaphor, EdwardsRead MoreMary Rowlandson And Transcendentalism1661 Words   |  7 PagesIndian attack just happened, but that God had determined it. She believed that the attack was God’s punishment for the Puritan’s failure to uphold their covenant with him. Although Rowlandson faced many horrifying experiences, she relied on faith during her captivity. She relied on bible quotes to strengthen her and get through the whole experience, especially the bad days. Even when she was treated well by the Natives, she believed that they were blessings from God, thus giving her much hope. FacingRead MoreEssay on Justifying The Mirror of All Christian Kings799 Words   |  4 Pagesthe world England at Harfleur ‘whose limbs were made in England’, ‘‘God for Harry, England and Saint George.’’ And at Agincourt ‘gentlemen in England’. He pounds home the fact that they are brothers in arms and that they are the lucky ones that will be remembered. ‘We band of brothers’ Henry calls them flatters them, telling them that they are brothers to the king. He also uses common rhetorical devices. He uses groups of three a lot. For instance Harry the king, BedfordRead MoreEssay about Comparision of Wordsworth and Blakes Poems1523 Words   |  7 PagesUs,† we figure the theme to be exactly what the title suggests: Humans are so self-absorbed with other things such as materialism that there’s no time left for anything else. In â€Å"The Tyger† the theme revolves around the question of what the Creator (God) of this creature seems to be like and the nature of good vs. evil. Both poems arise with some problem or question which makes the reader attentive and think logically about the society. Moreover, searching for the different mechanics in each ofRead MoreAnalysis Of John Winthrop s City Upon A Hill And Jonathan Edward s Sinners1971 Words   |  8 PagesThe central theme of both John Winthrop’s â€Å"City Upon a Hill† and Jonathan Edward’s â€Å"Sinners in the Hands of an Angry God†, is the prospect of religion in one’s everyday life influencing their future. In order to build up their ideas about acting in a way that pleases the Lord, both these authors use repetition, diction, allusions, and metaphors as a way to build momentum in their speech as they allude to teachings of the bible and their diction install a notion of uncertainty. However, while Winthrop

Planning Health Promotion Programs

Question: Discuss about the Planning Health Promotion Programs. Answer: Introduction The non-for profit organisations are focusing on the innovative marketing techniques to remain competitive in this globalised world. The non-for profit organisations have been eventually facing the increasing market pressure and competition from the for-profit organisations (Dring, 2015). For example, competition for funding or generating more revenue becomes the major mission for this type of organisations. The study will thus describe the marketing assessment initiatives faced by Marie Stopes International, which has developed the Txt 4 Free Condomz social media campaigns (Ismconference.com.au, 2017). The marketing strategies will be developed in this study to gain insights to strengthen the marketing campaign in this competitive world. Mission of the Mary Stopes International Marie Stopes International is a non-for-profit global organisation that has been serving in almost 37 countries. The company has been encouraging the women to remain healthy and have children by their choice and not by chance (Ismconference.com.au, 2017). The company has undertaken a social marketing initiative to encourage the condom usages, overcome the embarrassment, address the increasing STI rates, and cost issues of buying condoms. It helps in promoting the safe sex message by using the resonating method for the youths. The major goals for this campaign were: Establishment of the fruitful understanding the necessity of using condoms Reinforcement of the behaviour of using condoms The achievement of the changed behaviour of the ongoing condom usage The campaign was first launched in the year of 2007. The youths started sending the text messages for receiving free condoms in plain packaging. Therefore, the mission of the company is to promote the safe sex among the youths and promote the safe sex messages (Ismconference.com.au, 2017). The youth only needed to order for the free condoms by providing their address details to 19 SEXTXT (19 739898). Reasons for establishing this type of organisations Marie Stopes International promotes the safety sex by spreading awareness about the condom uses among the youth groups. According to Madden and Wodak (2014), sexual health is the wider area, which includes the significant challenges and issues. These issues are often concerned with the human rights related to sexual pleasure, sexual health, disease, sexual satisfaction, sexual dysfunctions, female genital mutilation, and mental health (Taylor, 2017). This type of organisations are providing the proper care and counseling to promote the awareness among the people all over the world. There are some of the specific reasons for sustaining this type of organisations. The reasons are as follows: These organisations help in identifying the sexual problems. They organize the regular health check-ups, breast and testicular self-scans, and health screening. These organisations provide the enriched knowledge about the mitigation process of sexual violence and sexual coercion (Young and McDaid, 2014). People need to derive awareness about the female genital mutilation. It is essential to mitigate the transmitting STI (including HIV) The impact of the sexual life of surgical or medical treatments is needed to be reduced (Milrod Monto, 2016). These organisations provide education regarding the minimization process of sexual consequences of mental and physical disabilities. This type of organisations provides the concerns related to the eroticism. It determines the enriched ideas about the body functions while having sex, the recognition of sexual pleasure, promotions of the sexual relationships, and fostering the practices and enjoyment of mutually pleasurable relationships (Huang et al., 2016). These organisations promote awareness regarding the gender based sexual healths and the concerns regarding the sexual orientation. It is to be specified that the organisations like Marie Stopes International mitigate the monetary challenges for the youth in using condoms. The marketing campaign is introduced for delivering free condoms after receiving the message from the people who needs it. The youth would not feel hesitated anymore and would not be worried about money (DeGue et al., 2014). The charges received from the messages would be profitable for the company. Moreover, the mission of the company would also be accomplished. Target Group The study helps in gathering knowledge about the safer approaches in using condoms for sexual health. The study uses the behavioural theories to identify the human nature to organize the programs for understanding the subject course. The use of the Health Belief Model was helpful in developing guidance and providing information regarding the campaign (Wight Fullerton, 2013). The model presents the personal beliefs of the human being that influence their behaviour. Furthermore, the model suggests the willingness of a person to change their behaviour that perceives benefits, susceptibility, seriousness, barriers, and self-efficacy. These factors may affect in time of adopting new behaviour. Hence, the study provides the clear ideas about the human behaviour. The major target of Marie Stopes International is to reach as many youth as possible. Hence, the target group includes the national males and females aged 15-24. The major focus of this campaign was to use the low budget method for targeting this youth group (Santhya Jejeebhoy, 2015). It included the direct marketing process through SMS services, postcard services, and online marketing services as well. It has been notified that many of the youth group does not use the condoms or contraceptives in an effective way. The above statistic table indicates that the many of the young people are unaware of the effective use of contraceptives. It is necessary to deal with the proper education based on such effective use of condoms and other contraceptives (Prb.org, 2017).. Therefore, Marie Stopes International is spreading awareness to make the young group informed about the necessity of contraceptive uses. This campaign is one of the most helpful medium to make the young group aware. Moreover, it has been observed that many of the young people avoid using condoms due to embarrassments and monetary issues (Eldredge et al., 2016). The initiative has undertaken to distribute the free condom through mobile messaging services. It generates the sense of necessity and the education about the effectively use such contraceptives. It minimizes the sexual health issues and improve the lifestyle. Behaviour of the study The case study provides the ideas about the initiatives undertaken by Marie Stopes International to provide free condoms to the youth group in exchange of one message from their mobiles. The company recognizes the challenges that the young group often face due to the improper knowledge about the contraceptive uses. Majority of the young people avoid buying condoms due to embarrassments and inability to afford the price. Therefore, this marketing campaign allows the young group to order for condoms free of costs. They need to provide address details to the informed destination. The condoms will be received with natural packaging system. It promotes the awareness regarding the sexual health of the youth generation (Santhya Jejeebhoy, 2015). Such initiatives would be much helpful in avoiding the associated sexual health problems. Benefits of Such Behaviour This initiative undertaken by the company is much helpful for the individual and society. The young individuals would not worry about the high prices of the condoms or would not have to face any embarrassment while purchasing condoms (Wight Fullerton, 2013). This type of organisations are providing the proper care and counseling to promote the awareness among the people all over the world. Moreover, these initiatives are helpful enough in making society aware of sexual pleasure, sexual health, disease, sexual satisfaction, sexual dysfunctions, female genital mutilation, and mental health. The 4Ps of marketing mix provides the comprehensive details about the product, place, price, and promotions for a marketing assessment. The description of this marketing mix is presented further. The case study reveals that the condoms will be provided to the youth group free of costs. In order to receive the products, the youth group needs to send a text message with the address details in a specific message address. These contraceptives are essential to mitigate the sexual health issues and make people aware of the necessity of using condoms (Milrod Monto, 2016). With the help of this marketing campaign, the company would be able to spread awareness regarding the sexual health, sexual satisfaction, female genital mutilation, and others health concerned issues. The case study signifies the distribution of free condoms through SMS services. This marketing campaign is for every young males and females all across Australia. Furthermore, the campaign was extended to target the sexually active Australians (Young McDaid, 2014). The responses derived from the Australian market would determine the expansion of the products in other countries as well. The condoms were supplied at free of cost whenever a text message is received from the target group of people. The text message cost were 55c and in one year campaign, almost 1,036 youth messaged the company for condoms at free of charge. The company received almost 1,595 text messages from the youth in the second year of the marketing campaign (Ismconference.com.au, 2017). This marketing campaign collaborated with Schoolies Week. The major motto of this campaign was to increase awareness regarding the sexual health and use of the contraceptives. Receiving the responses through the text messages was much successful. Therefore, the company started spreading awareness through positive and negative media coverage (Young McDaid, 2014). Apart from sending the text messages, it also includes the postcard drop facilities, online marketing, and Schoolies event. Rating of the effectiveness of the message to the target market Criterion Mark Your mark Outline the mission of the non-profit organisation in this study. 2 2 Find academic literature that explains the reasons why this type of organisation is needed. 4 3 Determine if an appropriate target market was chosen and justify your choice using additional information not provided in the case study. 2 2 What is the behaviour is the case study trying to create? 4 3 What are the benefits of this behaviour to both the individual and society? 4 3 Provide comprehensive details of the product 5 4 Provide comprehensive details of the price 5 4 Provide comprehensive details of the Place/distribution 5 4 Provide comprehensive details of the Promotion/communication 5 4 Based on the information given in the case study, how will you rate the effectiveness of the message to the target market? 4 4 Total 40 33 Conclusion The case study indicates the effective marketing campaign arranged by Marie Stopes International to distribute the free condoms to the youth group after receiving the text messages. This initiative was undertaken for making the youth group aware of the sexual health issues. Moreover, the society receives much benefit from this marketing campaign. This type of organisations are providing the proper care and counseling to promote the awareness among the people all over the world. The marketing mix specifies the segments individually. The successive response would lead the company to expand the target market among the sexually active Australians. References DeGue, S., Valle, L. A., Holt, M. K., Massetti, G. M., Matjasko, J. L., Tharp, A. T. (2014). A systematic review of primary prevention strategies for sexual violence perpetration.Aggression and Violent Behavior,19(4), 346-362. Dring, N. (2015). Consensual sexting among adolescents: Risk prevention through abstinence education or safer sexting?.Cyberpsychology: Journal of Psychosocial Research on Cyberspace,8(1). Eldredge, L. K. B., Markham, C. M., Kok, G., Ruiter, R. A., Parcel, G. S. (2016).Planning health promotion programs: an intervention mapping approach. John Wiley Sons. Huang, E. T. Y., Williams, H., Hocking, J. S., Lim, M. S. (2016). Safe sex messages within dating and entertainment smartphone apps: a review.JMIR mHealth and uHealth,4(4). Ismconference.com.au, (2017). Txt 4 Safe Sex [online] Available at: https://www.ismconference.com.au/uploads/2/5/6/2/25627116/2014-ism-conference-industry-case-example.pdf [Accessed 23 Mar. 2017]. Madden, A., Wodak, A. (2014). Australia's response to HIV among people who inject drugs.AIDS Education and Prevention,26(3), 234-244. Milrod, C., Monto, M. (2016). Condom Use, Sexual Risk, and Self-Reported STI in a Sample of Older Male Clients of Heterosexual Prostitution in the United States.American journal of men's health,10(4), 296-305. Prb.org, (2017). Meeting the need, fulfilling the promise: youth and long acting Reversible Contraceptives [online] Available at: https://www.prb.org/pdf16/pace-policy-brief-larcs-2016.pdf [Accessed 22 Mar. 2017]. Santhya, K. G., Jejeebhoy, S. J. (2015). Sexual and reproductive health and rights of adolescent girls: Evidence from low-and middle-income countries.Global Public Health,10(2), 189-221. Taylor, S. C. (2017). Community perceptions of a public sex offender registry introduced in Western Australia.Police Practice and Research, 1-16. Wight, D., Fullerton, D. (2013). A review of interventions with parents to promote the sexual health of their children.Journal of Adolescent Health,52(1), 4-27. Young, I., McDaid, L. (2014). How acceptable are antiretrovirals for the prevention of sexually transmitted HIV?: A review of research on the acceptability of oral pre-exposure prophylaxis and treatment as prevention.AIDS and Behavior,18(2), 195-216.

The Great War Essays (1238 words) - Georges Clemenceau,

The Great War The Legacy of the Great War After reading William R. Keylors The Legacy of the Great War, I realized the important events that pertain to the international relations. Until our present day there has not been so many great leaders come together to address issues such as: politics, economics, and social settings in Europe. This is the beginning of the problems in European civilization. The Paris Peace conference had a total of twenty-seven countries with their highest representatives and aides who devise a peace settlement. For two months they had redrawn the map of Europe with political and economical arrangements. It took another six months for the leaders who defeated the Central Powers to decide which rules that would govern the postwar order. The Central Power leaders are also known as the Big Four who was: President Woodrow Wilson of the United States, Prime Minister David Lloyd George of Great Britain, Premier Georges Clemenceau of France, and Prime Minister Vittorio Orlando of Italy. After all the peace makers of the treaties was creating the fire for the Second World War in 1939. During the Peace Conference there was two themes that was very critical. The first is that each victorious European ally had betrayed the new diplomacy of President Woodrow Wilson and therefore deprived the postwar international order of its moral McIntire 2 justification. The second theme is the Carthaginian settlement, which the victors virtually dismantled Germany of all of its power economically and military. When the Peacemaking conference began, President Wilson promised Poland a free and secure access to the Baltic Sea. (p.19) The port of Danzinger had an overwhelmingly German population there with different religious practices. With self-determination Wilson balanced antithetical considerations. He already promised Poles a free port, and France also wanted to weaken Germany by giving Poland territory. The outcome of the German-Polish Frontier is a free international port in the hands of Polish control. After the war the French wanted to destroy the German economy. The French wanted control of the German coalmines. But Wilson would not agree. He was looking out for the Germans economically. Premier Clemenceau called Wilson pro-German which obviously hurted the President. (p.29) With this going on President Wilson was self-determine to do his best for the redrawing of Europe. Most leaders in France believed the way to weaken Germany without hurting it economically was to move Germans under rule of other nations. Most of these small states have never set up a stable government for themselves and adding large amount of Germans to their native lands could be dangerous. This is one way how Wilson and his delegates were violated. One of French main goals in the Peace Conference was security from the Germans in the future. The only way for this is if the Americans and British take charge, and give the Germans a punch and never let them get up again. Germany is the strongest country on the continental Europe. The Germans have the Rhineland, which is a shield McIntire 3 against aggression. On April 22, 1919 Wilson and George came up with a French security formula. The pledge to defend France against any German aggression, and German disarmament, reduction of the German army to 100,000 men, demilitarization of a zone fifty kilometers east of the Rhine. (91) The French wanted the Rhine River for an allied military base at the four main crossings. Wilson would not allow this, because it would break his national self-determination. During the Carthaginian Peace settlement, John Maynard Keynes published a book called The Economic Consequences of the Peace. According to Keynes he is a hostile critic of President Wilson and his Fourteen Points peace treaty. (122) With Keynes facts I believe he was totally correct. The treaty ignored the economic problems that Germany faced. Germany is economy was built on coal and iron. After the treaty the coal could not be mined or delivered to other countries. Also, seventy-five percent of the iron ore came from Alsace-Lorraine, which the French reclaimed after WWI. With the cutback of coal and iron Europe was even more unsettled then it was. I believe that Germany was responsible to pay for the war damages. Since they started the war

Climate Changes Snowpack

Climate Changes Snowpack One of the Most Urgent Environmental Issues Environmentalists have been trying to draw public’s attention to the problems associated with the climate change for decades. Nonetheless, people used to turn their backs on this problem as they kept saying that scientists were exaggerating. Now lots of people can literally feel the changes which have been taking place.Advertising We will write a custom essay sample on Climate Changes: Snowpack specifically for you for only $16.05 $11/page Learn More One of the most conspicuous illustrations of the climate change is the amount of snowpack in the world, and in every part of the globe. According to a variety of surveys and researches, snowpack is steadily declining due to a number of reasons. Importantly, even those, who claim that some estimates are erroneous and somewhat exaggerated, admit that the problem exists and it needs to be addressed. Thus, snowpack is steadily declining and this has a number of effe cts as it negatively affects such businesses as ski resorts and, what is more, it has a negative impact on farming as water supplies are decreasing. Declining Snowpack A hundred years ago, people could hardly predict that their descendants would lack for snow. In the twenty-first century, it is an alarming reality. For instance, the USA has been witnessing a dramatic change in snowpack throughout the last 50 years (see Fig. 1). Thus, Oerlemans claims that glaciers have retreated significantly since the beginning of the twentieth century (â€Å"Worldwide Glacier Retreat† n.p.). It is possible to take a closer look at a particular example. A glacier on Mt. Baker, which is in Washington D.C., can be such an example as the increase of temperatures of only 1 °C results â€Å"~2 km retreat of the glacier terminus† (â€Å"Worldwide Glacier Retreat† n.p.). Another estimate is also quite alarming. According to research conducted by an Oregon State University, the †Å"average snowpack in the Cascades has declined 50 percent since 1950 and will be cut in half again in 30 years† (â€Å"Has Pacific Northwest Snowpack Declined?† n.p.). Notably, the estimate has raised a lot of questions as it focused on a specific (and quite limited) territory and only a few variables were taken into account. However, researchers agree that the trend does exist and it is vital to start addressing the problem.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fig. 1. N. American Summer Snowpack (1967-2011) Kunkel et al. also note that the extreme snowfalls have been changed as extreme low-percentile snowfalls become a norm for many US states (6215). The researchers note that the estimate is rather rough and the data obtained can be regarded as statistically insignificant (Kunkel et al. 6215). Nevertheless, the research reflects certain trends which e xist in the USA as well as in other parts of the globe. Therefore, it is important to start addressing the problems associated with the decrease of amount of snowpack. Possible Causes for the Snowpack Decline Admittedly, many people keep saying that global warming (or rather the level of carbon dioxide) is the major reason of the snowpack decline. However, the problem is more complex and there are many factors contributing to the decrease of snow. Of course, increased global temperature is one of the major reasons of the change in the amount of the snowpack. Clearly, temperatures have increased since the beginning of the twentieth century (see Fig. 2). Advertising We will write a custom essay sample on Climate Changes: Snowpack specifically for you for only $16.05 $11/page Learn More Fig. 2. National (Contiguous U.S.) Temperature It is necessary to note that the increased level of carbon dioxide has a significant impact on the snowpack as the rise of temper atures leads to snow melting. The temperatures have increased considerably since the middle of the twentieth century and it is impossible to ignore the increase in carbon dioxide emissions (see Fig. 3). The correlation between the global warming and the level of carbon dioxide is obvious. Fig. 3. Global Average Temperature and Carbon Dioxide Levels It is necessary to note that the change had started long before the 1950s as such periods as the Industrial Revolution and especially the beginning of the twentieth century were characterized by the increased levels of carbon dioxide emissions. Though, it is also necessary to note that increase in CO2 emission has never stopped and started rocketing in the 1960s (see Fig. 4). Many argue that the increase of the level of carbon dioxide is not caused by human activities but is rather a consequence of certain global processes. However, many researchers claim that though the amount of carbon dioxide emission produced by people is not crucial , deforestation has contributed to the aggravation of the problem (Le Quere n.p.). Admittedly, there are some global processes that lead to carbon dioxide emissions, but forests are global tools to diminish the negative effects of this increase. People’s activities have led to considerable decrease of forests, which, in its turn, has contributed to the increase in the level of carbon dioxide on the global scale.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Fig. 4. Global Temperature and Carbon Dioxide It is also necessary to note that the decrease of snowpack is also caused by some natural processes. For instance, researchers note that in the Middle Ages there was the so-called â€Å"Medieval warm period† which was characterized by warm temperatures (â€Å"Worldwide Glacier Retreat† n.p.). Therefore, a variety of possible causes for the change should be taken into account. However, it is also clear that it is no time to hesitate as people are now experiencing negative effects of the decrease of the amount of snowpack. The Impact At present, people feel the lack of snow. Such businesses as tourism and business offering some leisure activities are vulnerable to the change of the snowpack (Callaghan et al. 38). Thus, people who run ski resorts have losses due to the lack of snow. Researchers and business people agree that it is crucial to be able to analyze the existing trends and try to foresee the amount of snowpack in f uture. Clearly, if there is no snow, people will not go to the ski resorts, which will lead to bankruptcy of many ski resorts. However, the lack of snow has even more serious implications as it can lead to shortage of drinking water. This is already a problem in the USA and many other countries; it can become a serious issue in all parts of the world. The lack of water will also negatively affect farming and people will be unable to produce enough food. Conclusion To sum up, it is necessary to note that the amount of snowpack has declined significantly since the beginning of the twentieth century, and this decrease can cause many serious issues in such sectors of economy as tourism, recreation business and farming. Researchers provide rather different estimates and make a variety of predictions. However, the researchers agree that it is time to start addressing the problem as it exists and can lead to really serious issues. People should understand that if snow vanishes, it will be the end of life on the planet. Callaghan, Terry V.; Johansson, Margareta; Brown, Ross D.; Groisman, Pavel Ya.; Labba, Niklas; Radionov, Vladimir; Bradley, Raymond S.; Blangy, Sylvie; et al. Multiple Effects of Changes in Arctic Snow Cover. AMBIO 40.1 (2011): 32-45. Print. Has Pacific Northwest Snowpack Declined? Yes. 2007. Web. Kunkel, Kenneth E., Michael A. Palecki, Leslie Ensor, David Easterling, Kenneth G. Hubbard, David Robinson, and Kelly Redmond. Trends in Twentieth-Century U.S. Extreme Snowfall Seasons. Journal of Climate 22.1 (2009): 6204-6216. Print. Le Quere, Corinne. How Much of the Recent CO2 Increase Is Due to Human Activities? Real Climate 2005. Web. Worldwide Glacier Retreat. 2005. Web.

The Pharmacistd and Workforce Planning Research Paper

The Pharmacistd and Workforce Planning - Research Paper Example The current statistics on pharmacy professionals in the use as per the AACP survey in fall 2014 stands at â€Å"6,334 full-time and  292 part-time pharmacy faculty members† (AACP, n.d.). According to the bureau of statistics, 2012 report showed pharmacists occupied 286,400 jobs in the US (Bureau of Labor Statistics, 2014). In 2008, a report by the American Association of Colleges of Pharmacy (AACP) Task Force showed a demand for pharmacy faculty members to increase by 20% in the next decade and in 2009, it was reported that the demand for clinical pharmaceuticals was highest (Knapp, Manolakis, Webster, & Olsen, 2011). It is estimated that despite the high enrollment rate of Pharm D the shortage in pharmacists will continue to exist for many years (Knapp, Manolakis, Webster, & Olsen, 2011). Some reports a future influx in pharmacists as opposed to their growth in demand, current statistics in enrollment also show a trend where supply will exceed demand (Smith, Wertheimer, & Fincham, 2013). According to AACP, the future of pharmacy is bright, with an estimated over 157,000 demand for pharmacists by 2020. Their role in the healthcare industry is steadily expanding, with their role termed as a vital part in the effective delivery of healthcare (AACP, n.d.). New technology is continuously developed to assists pharmacists in making their task simpler, for example medical barcodes. Their salaries has also been associated with a growing trend with their current median pay according to labor statistics bureau being $116,670 annually, with high expectations in an increase with time (Bureau of Labor Statistics, 2014). According to the International Pharmaceutical Federation (2012), there is an increased demand for health services including pharmacy services. Various contemporary issue faces the professions, which include job retention, workforce development, and migration. To growth in the profession, needs assessment as well as current trends in healthcare will

Analyze the statements of each speaker. What does each statement imply Essay

Analyze the statements of each speaker. What does each statement imply regarding their views on the following legal philosophica - Essay Example George Wallace was the 45th Governor of Alabama and he was strongly in favor of segregation laws. He held opposite opinions from Luther King Jr. on human rights and believed that it was right for white and colored men to be treated differently. His opinion on civil movements was also not pleasing for civil rights activist. He called for an end to these movements. King’s views on Legal Philosophical Issues Natural law is the law that is based on human inclination or nature (Rothbard, M. 2011). Positive laws are manmade laws that are based on the fact that human beings are not inherently moral or rational so laws are required to govern them. Martin Luther King considered natural law to be more legitimate than positive laws. King considered the positive laws of segregation to be incoherent with natural law of freedom and justice. He said â€Å"We can never be satisfied as long as our children are stripped of their self-hood and robbed of their dignity by signs stating: ‘Fo r Whites Only.’† (Luther King Jr.). Segregation was supported by law and King argued against it because he thought it was against the natural laws of freedom. Luther King Jr. was of the opinion of St. Augustine that ‘unjust law is no law’ (MacDonald Jr. 2010). ... Law should be used to promote the common good as argued by King. He believed that it was our duty to follow the just laws. Just laws promote the common good among people by listening to the all groups of the society. He says in his speech â€Å"Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice† (Luther King Jr.). So he argues that laws should be changed. When he argues that laws should be changed he must believe that laws can be used to promote common good of the people. Martin Luther King Jr. believed in the non violent ways of protest. He was inspired by Gandhi and his philosophy of non violence. He believed that violence is not justified even if it is done to achieve a just claim. He said specifically â€Å"In the process of gaining our rightful place, we must not be guilty of wrongful deeds† (Luther King Jr.). This clearly explains his non violent ideas. He strongly believed that harm done to people even in the course of protest for a just cause is not justified. The legal philosophy of King was to achieve the aims through peaceful protests and not physical violence. King viewed the role of autonomy to be great in determining aims of law. Autonomy was promised by the ancestors of America but this was not given to the black Americans. In his opinion aims of law were to promote autonomy but later on the society developed its own biases and prejudices. State intervention is argued by Stuart Mill but only in cases where a person inflicts harm or danger to the society (Dogan, A. 2006). King sees paternalism as undesirable as it hinders in achieving the aim of law and that is to promote freedom. Morality plays a role in determining aims of law according to Luther King Jr. The aims

Influence of Optimist and Pessimist for Success Essay Example for Free

Influence of Optimist and Pessimist for Success Essay For example, an optimist will look at a sunset and think, â€Å"Look how beautiful nature is, thank god, life is a wonderful present,† where a pessimist will look at the same one and think, â€Å"The sunset means another day of life passed over and I have one day closer to death. † It is just like an optimist seeing a half-water filled bottle as half full when the pessimist sees half empty. Scientists believe that people with an optimistic attitude towards life can be more successful than pessimists. It is no doubt about that, but people need pessimistic thinking to triumph. Despite everyone knowing optimists are more likely successful, too much optimism or over confidence will lead to negative consequences, even disaster. For example, in ancient times there were three most undoubtedly powerful and prosperous dynasties: Ancient China, Ancient Babylon and Ancient Egypt. Once Ancient China ruled the world. Over a period of 5,000 years the Chinese people developed a unique, self-contained and self-centered society at the extreme eastern end of the Eurasian landmass. The Chinese complacently thought that they did not want what modern science offered—greater technology, power over the natural world, and an improved standard of living. Unlike Westerners, the over-optimistic Chinese felt no need to develop modern science to conquer the natural world. Eventually, as a consequence, Chinese people had been suffering from catastrophic warfare for more than hundreds of years, and there had been not less than one hundred million dead. The only reason why it happened was just because of an unintelligent decision that secluded China from the outside world made by an over-confident and over-optimistic empire. A perfect piece of art or invention, as I have observed, cannot be made simply by those are without pessimistic thinking or critical thinking. Steve Jobs (February 24, 1955-October 5, 2011) was a co-founder, chairman and CEO of Apple Inc. He had such an active professional life that it would not be easy to list all his incredible achievements in one article, but many people knew he had been a over-optimistic loser when the Apple III model came to the public. Jobs thought everything would be going well as he wanted, but truthfully it was not. The over optimism got him fired from the Apple company for eleven years before he finally returned to the Apple company that he established. After that, Jobs became a revolutionary inventor of the digital world. He made legends; he amazingly changed the world. What made Jobs success was that he turned from an optimist to a critical thinker during a low tide of his life. He no longer thought what he invented was perfection and began to criticize his work thousands of times before publishing. Having pessimistic think or called critical thinking makes it possible for people to be as successful as Jobs. However, the information above does not imply that it is wrong for us to be optimists. Optimists succeed more easily in all areas of life. Recent studies show that optimists excel in school, have a better love life, make more money, have better health and live longer. Optimists also do better in the face of stress. Even though optimists bite off more than they can chew, they still end up healthier and happier than pessimists. So the answer of which perspective is correct is neither. What is really important is not which way of thinking is correct but which is more beneficial. You can make a case for each side of the situation. Information about China history from I have learned in history class Information about Steve Jobs from Youtube Steve Jobs speeches The following list from http://www. centreforconfidence. co. uk/pp/overview. php? p=c2lkPTQmdGlkPTAmaWQ9NTY= The benefits of being optimistic include: * Better health * Longer life A happier life * Less stress and anxiety * Successful careers * Better educational qualifications * Better relationships * Better at problem-solving * More resilient in the face of adversity * Cope better with failure The costs of being pessimistic include: * Depression * Dying younger * Inertia in the face of adversity * Having a lower immune system * Suffering increased ill-health, both physical and mental * Not performing well at work * Failure when faced with crucial situa tions * Poorer relationships Even when things turn out badly, pessimists don’t feel good about making the * More fun and worthwhile. People’s Attitude towards Life Outline Thesis: It is no doubt that optimists are more likely to succeed, but success cannot be without pessimists. Opinion 1: the overoptimistic attitude will lead negative consequence. For example ancient China Opinion 2: the pessimistic thinking or called critical thinking can help you succeed. For example Steve Jobs Conclusion: we cannot totally deny the benefit brought by optimistic attitude.

Abolitionism and Inactivity in Uncle Toms Cabin Essay -- Uncle Toms

The debate raging in the years 1836-1837 over women's proper duties and roles in regards to abolitionism was publicly shaped primarily by two opposing forces: on the one hand, sisters Angelina and Sarah Grimke, abolitionists and champions of women's rights; and on the other, Catharine Beecher, who opposed suffrage and women's involvement in abolitionism and argued in favor of woman's place in the home. After the printing of Angelina Grimkà ©'s pamphlet Appeal to the Christian Women of the Southern States (1836), Grimkà © and Catharine Beecher engaged in a written debate over woman's public role in regards to the slavery issue. Beecher responded to Grimkà ©'s assertions that Southern women should actively protest the system of slavery in her Essay on Slavery and Abolitionism (1837), in which she claimed that women, true to their naturally subordinate natures, were not fit to interfere in such matters. In light of these facts, it is surprising to note that Harriet Beecher Stowe was Catherine Beecher's sister. How could the author of Uncle Tom's Cabin be related to the same woman who wrote Essay on Slavery and Abolitionism-- an anti-abolitionist document which pleaded with women to keep their thoughts on slavery to themselves? In Uncle Tom's Cabin, Stowe not only frames both sides of the debate, but also actively incorporates it into her female characters and into her narrative voice, fictitiously dramatizing the issues with which Grimkà © and Beecher were concerned fifteen years earlier. Uncle Tom's Cabin, if racist by modern standards, is at least clearly anti-slavery: Stowe's intent in writing the novel, as she states in her Preface, is "to awaken sympathy and feeling for the African race, as they exist among us" (Stowe xviii). In her... ...atest need of positive and active role models. In only portraying Northern women who were ultimately able to act (and with Stowe's praise), she ends up perpetuating beliefs that Southern women were naturally unsuited to engage in the abolitionist cause. Works Cited Beecher, Catharine. "Essay on Slavery and Abolitionism." The Limits of Sisterhood: The Beecher Sisters on Women's Rights and Woman's Sphere. ed. Jeanne Boydston et. al. Chapel Hill: U of North Carolina P, 1988. 125-129 Cain, William E., ed. Nathaniel Hawthorne's The Blithedale Romance. Boston: Bedford Books of St. Martin's P, 1996. Grimke, Angelina. "Appeal to the Christian Women of the South." The Public Years of Sarah and Angelina Grimkà ©: Selected Writings 1835- 1839. ed. Larry Ceplair. NY: Columbia U P, 1989. 36-89. Stowe, Harriet Beecher. Uncle Tom's Cabin. NY: Bantam Books, 1981.

Visual Persuasion: The Role of Images in Advertising Essay

Advertising is part of our daily lives as advertisers use numerous ways to attract the customer’s attention. Advertising can be referred to as non-personal communication on a corporation or its products that are broadcasted to viewers through a mass medium. All efforts to inform and convince must respect the principles of human freedom for them to be right. Highest ethics should be practiced when advertising to children. Advertisers should shape their subject to attract audiences of the scope and demographic structure sought. Advertisers should practice transparency. There should be the need for proper conduct and rapport with consumers ought to be honest and fair. . All advertisements normally use rhetoric images as well as visual effects that make these products appealing to consumers. The question is, what is the purpose for the advertisements and what makes a consumer to see the images and want to try the alcoholic product. Advertisements are normally done on TV, magazines and the radios hence are accessible to the target market in this case of whiskey advertisement the young adults.  The advertisement industry has grown rapidly in the past years as effective advertisements has led to increase in sales for companies, hence the need for companies to study all means that an advertisement can attract the attention of the potential buyer of any product. One of the most common ways of advertising in alcohol products but controversial is the use of sex to sell alcoholic products (Carstarphen et al, 114). To analyze  the advertisement of Evan Williams’ whiskey, a rhetorical triangle is used. Also included are ethos, pathos as well as logos. The target audience for this advertisement was young males and females in their late teens, mid and late twenties. The advertiser uses pathos in the advertisement by evoking emotional feelings especially from the men.To get the male side of the equation, the advertiser draws attention as well as interest, by the use of a striking, attractive young lady on the right side of the advertisement, in bright colors to draw attention to a bottle of whiskey that is right in the center of the page. The thing that makes the attention of people to stick is that the attractive young lady is in fact posing next to nothing despite being incredibly good looking. There is also a way to get female attention to the advertisement. This is done through showing a plain girl, seeming a typical girl during the younger years. Besides that, there is an image of the same little girl but now she has become a woman, very attractive, more powerful, and full of confidence and self-esteem. Then the only way to achieve that is by drinking Evan Williams Kentucky straight bourbon whiskey. (Williams) The purpose of the advertisement is to attract the young adults to consume the advertised whiskey. The first very important information that is sent across to all potential buyers is that the whiskey has been brewed for seven years before being brought to the market. With a longer period of brewing, it means that the whiskey is matured and of quality hence being attractive to potential buyers. The use of this point illustrates the advertiser’s use of logos in the advertisement as they expect the consumer to be rational in their analysis of the advertisement such that they can tell the time period the whiskey took to mature. The advertiser uses sexual stereotypes that include a blonde hair, with blue eyes as well as breasts that are large in size. The whole thing leads to the impression that sex sells (Carstarphen et al, 114). This is the advertiser appealing to the ethos. Also cannot see the trustworthiness of this advert writer and most likely there is a snobby attitude as it seems that the only way that people care about others is if they are good looking and  the less attractive are viewed unequal. This fails to comply with the ethos such that it is not ethically right. It is also difficult for the woman who is less attractive on the right side of the advertisement to  achieve similar opportunities  than the one  who appears sexually enticing to the audience.  I believe that the advertisement is showing poor ethics hence failing to comply with the industry ethos. Logically the advertisement is essentially sexual. There is the use of a scantily clad lady, who looks so attractive in bright colors, standing just next to a bottle of whiskey. The  advertiser also tries to use a slogan that will go with the product as well as its application in a completely different situation including a woman. They also show how better it gets when aged seven years. It is degrading to the woman  who appears in the advertisement since it shows  her being  ugly in the first image, and then again  in  another shot, she appears years  later  with less clothing and  make up  done,  suggesting that  she now looks better.  The problem with it is that only few women look like that hence setting the bar too high to reach for ordinary people. I would also mention that there is nothing wrong with girl on the left as she is plain and simple.  The collective responsibility of the society is drained away through wearing close to nothing in order to catch attention as well as impress.  The photo on the left looks worse because they have not done the hair. The lady also wears a shirt that’s wrinkled, simple earnings as well as a simplistic vest. The advertiser  tries to get sexual emotions in most of their alcohol advertisements. Here they have used an attractive woman standing close to a bottle of whiskey. t. The advertisement is able to connect emotionally with the consumers who eventually buy the products. The campaign makes it more differentiated in product in comparison to its competitors. The effectiveness of the advertising campaign can be seen in the responsiveness of the consumers such that they are able to consume more of the products hence an increase in the products sales revenue. This thus highlights the effectiveness of the advertisement. The target audience of this campaign is the general public more specifically, home. The effectiveness in the delivery of the advertisement is quite successful. To me, the delivery of the advertisement is easy to relate to and because of that. I could be easily convinced do consume the product. The effective delivery of the advertisement makes its more appealing to the target audience hence helps in the achievement of their desired marketing goals.There is the impression that drinking this product will make the person to get this particular woman. There is the attraction on the female emotional side whereby there is the talk of how a young decent looking woman goes on to become attractive, the impression created here being that this product makes women become very attractive. This is appealing to consumer ethos. In the advert, the younger girl who looks less attractive  seems to be less confident  but in the older picture she looks more attractive. In the newer picture, she looks more vibrant and her clothing is more sexually proactive than in her older self, where she used to cover up and dint show any skin. Therefore the advert shows that a person becomes happier if they are good looking and sexually dressed unlike when they are not good looking persons Conclusion             In conclusion, I think the use of sexual appeal is a terrible way of advertising. The problem is that all companies have adopted this way of advertising and this has led to consumption of alcohol even for the under aged. I have also noticed that the different angles of this advertisement are similar as sex is used to sell everything. The society also seems to have adapted to this type of advertisement and therefore no changes will occur any time soon hence sexually racy ads will continue to be seen in the magazines (Sell now, 89). Hopefully companies will one day do away with these types of ads and make ads that are suitable to our culture. References Carstarphen, Meta G, and Susan C. Zavoina. Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity. Westport, Conn: Grenwood Press, 1999. Print. Messaris, Paul. Visual Persuasion: The Role of Images in Advertising. London: Sage Publications, 2002. Print. Sellnow, Deanna D. The Rhetorical Power of Popular Culture: Considering Mediated Texts. Los Angeles: SAGE, 2010. Print. Williams, Evan. ThinkUP Cube. 2012. Web. http://www.thinkupcube.com/portfolios/evan-williams/ BIBLIOGRAPHY l 1033 n.d. Evan William Whiskey Advertisement. . Source document